Second, it can help you prioritize your SEO efforts and focus them on the more valuable keywords and pages. First, understanding which type of queries are bringing targeted traffic to your site is an important step in further keyword research - it can help you find new keywords based on the number of terms that are performing best, and start targeting these keywords with your site's pages. This aspect of rank tracking is important for a number of reasons. See which pages and keywords bring the most traffic. Although this use for rank tracking remains important today (and I'll dwell on it in a moment), there are also other goals that make rank checking crucial for businesses in 2021. Gone are the days when everyone was tracking rankings with a single goal in mind - to see how well our SEO efforts translate into rankings and website traffic.
#Google search engine keyword ranking how to#
In this guide, I'll look at the most important modern uses for rank checking, along with the problems we are facing with it these days - and how to solve them. That said, none of that undermines the value of rank tracking in any way - rather, it implies that our rank checking goals and the way we track rankings have to change substantially. And Google is indeed getting better at deciphering the meaning behind queries instead of looking for exact keyword matches in pages' content. With rankings being increasingly influenced by location, it really has gotten harder to track rankings accurately. I have to admit, these ideas aren't coming from nowhere. Some say search results have become too personalized for SEOs to be able to collect accurate rankings others are convinced keywords no longer matter for SEO in the age of semantic search. Over a recent couple of years, we've seen lots of discussion around the value of rank tracking in the modern era of SEO.
![google search engine keyword ranking google search engine keyword ranking](https://image.slidesharecdn.com/googlerankingfactor-151021094349-lva1-app6891/95/google-ranking-factor-search-engine-optmization-keyword-analysis-digital-marketing-6-638.jpg)
Track how your SEO efforts bring ranking progress. Stay aware of your competitors' rankings. Identify and improve little-effort pages. Understand what's causing changes in traffic and sales.
![google search engine keyword ranking google search engine keyword ranking](https://image.slidesharecdn.com/googlerankingfactor-151021094349-lva1-app6891/95/google-ranking-factor-search-engine-optmization-keyword-analysis-digital-marketing-1-638.jpg)
Track more keywords and get your traffic growing. Check local ranking for specific geolocation.
![google search engine keyword ranking google search engine keyword ranking](https://techlogitic.net/wp-content/uploads/2020/08/Keyword-rank-checker.jpg)
Track ranking progress for various search engines.